Hotelová spoločnost' CPI Hotels, a.s. a jej prezentácia na hotelovom trhu Českej republiky – Danka Husárová
Danka Husárová
Bachelor's thesis
Hotelová spoločnost' CPI Hotels, a.s. a jej prezentácia na hotelovom trhu Českej republiky
Hotel Group CPI Hotels I.N.C., and its presentation on the Czech Hospitality Market
Abstract:
The bachelor thesis “The Hotel Group CPI Hotels I.N.C. and its presentation on the Czech Hospitality Market” assesses the overall presentation of the CPI Hotels I.N.C. Group on the hospitality market in the Czech republic – since its establishment to the present days. The objective of the thesis is to determine the reasons for the low public recognition of the CPI Hotels I.N.C. Group – in spite of …moreAbstract:
Bakalárska práca s názvom „Hotelová spoločnosť CPI Hotels, a.s. a jej prezentácia na hotelovom trhu Českej republiky“ sa zaoberá zhodnotením prezentácie hotelovej spoločnosti CPI Hotels, a.s. na českom trhu od jej vzniku až po súčasnosť. Za cieľ si dáva zistiť, aké sú príčiny toho, že hotelová spoločnosť CPI Hotels, a.s. je nedostatočne vnímaná verejnosťou, aj napriek svojmu postaveniu medzi najväčšími …more
Language used: Slovak
Date on which the thesis was submitted / produced: 22. 4. 2014
Identifier:
http://is.vsh.cz/th/11862/vsh_b/
Thesis defence
- Date of defence: 4. 6. 2014
- Supervisor: Ing. Vladimír Filip
- Reader: Ing. Blanka Zimáková
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola hotelová v PrazeInstitute of Hospitality Management in Prague
Bachelor programme / field:
Gastronomy, Hotel Management and Tourism / Hospitality Management
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