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Ivan Német

Bachelor's thesis

Trendy v bankovom marketingu

Trends in the Bank Marketing
Abstract:
NÉMET, Ivan: Trends in the bank marketing. Bachelor thesis. Banking Institute University of Prague, Foreign University Banska Bystrica. Department of finance, acounting and Insurance. Supervisor: Assoc. Prof. Dipl. Ing. Mária Klimiková PhD Year of defense: the 2013th Number of pages: 54 The objective is to analyze and evaluate trends in the Bank Marketing and prediction of the trends. Bachelor's thesis …more
Abstract:
NÉMET Ivan Trendy v bankovom marketingu Bakalárska práca Bankovní institut vysoká škola Praha zahraničná vysoká škola Banská Bystrica Katedra financií účtovníctva a poisťovníctva Vedúci práce Doc Ing Mária Klimiková PhD Rok obhajoby 2013 Počet strán 54 Bakalárska práca, s cieľom analyzovať a zhodnotiť vývoj v bankovom marketingu ako aj predikcia trendov, sa delí na tri časti. Prvá kapitola je zameraná …more
 

Keywords

bankový marketing marketing služieb priamy marketing direct mail bank marketing marketing of services direct marketing
 
Language used: Slovak
Date on which the thesis was submitted / produced: 3. 5. 2013
Identifier: https://is.ambis.cz/th/e0bn4/

Thesis defence

  • Date of defence: 11. 6. 2013
  • Supervisor: doc. Ing. Mária Klimiková, PhD.
  • Reader: doc. Ing. Zdenka Musová, PhD.

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Institution archiving the thesis and making it accessible: Vysoká škola regionálního rozvoje a Bankovní institut – AMBIS, Bankovní institut vysoká škola SK
Složka Reference to the local database directory of the institution

Banking Institute/College of Banking

Banking Institute/College of Banking SK

Bachelor programme / field:
Banking / Banking Management

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