Indian customer perception of digital wallets

Ritu Manishbhai Upadhyay

Bakalářská práce

Abstract:

This thesis focuses on customer’s perception towards digital wallet in order to help digital wallet companies to provide better services to customers. The thesis examines customer’s perception about digital wallets in India and it also identifies the impact of various factors such as privacy, security, usefulness, convenience and brand name on customer’s adoption of digital wallets in India. Further, the thesis analyse the problems faced by customers in using digital wallets in India. This thesis is divided into two parts. The first part contains information about the definition of digital wallet, various mobile wallet technologies as well as the factors affecting the intension to use digital wallet in literature review. Here, the information is gathered from secondary resources like publications, journals, books, etc. The second part of the thesis includes the analysis of primary data. A structured questionnaire is designed to collect the data from customers in order to understand their perception. India is the targeted country for collecting the primary data. The sample size is 120 respondents which are selected randomly. The analysis of collected data has been done by using SPSS Software. The data is analysed by using various statistical tools such as the hypothesis testing and one variable analysis etc. The findings and recommendations are provided in the thesis based on the analysis.

Keywords

digital wallets, customer’s perception, digital India, digital payments, mobile payment, factors influencing use of digital wallets

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 30. 11. 2021

Obhajoba závěrečné práce

• Vedoucí: Ing. Richard Selby, Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Bakalářský studijní program:
Business Administration