BcA. Alice Bartůňková
Master's thesis
Online marketing in Cosmetic industry
Online marketing in Cosmetic industry
Abstract:
Tato diplomová práce se zabývá online marketingem a kosmetickým průmyslem. Teoretický výstup práce definuje hlavní roli internetu, marketingu a reklamy. Dvěma hlavními účely teoretické části je dosažení komplexního pohledu na kosmetický průmysl, elektronické obchodování a konkrétní zájem je zaměřen na web design, který je základním předpokladem pro on-line podnikání. Závěr teoretické části je věnován …moreAbstract:
This diploma thesis discuss online marketing and cosmetic industry. The theoretical part defines the main role of Internet, Marketing and Advertising. The two main purposes of theoretical part, is to attain a comprehensive view regarding the beauty industry, e-commerce and in particular interest is focused on web design, which is fundamental prerequisite in the Online business. The practical part of …more
Language used: English
Date on which the thesis was submitted / produced: 13. 4. 2017
Identifier:
https://is.vsfs.cz/th/y0kxk/
Thesis defence
- Date of defence: 31. 5. 2017
- Supervisor: Mgr. Pavel Kotyza
- Reader: PhDr. Marie Koubová
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- všem autentizovaným
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
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