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Mgr. Alexandra Marčeková

Bachelor's thesis

Reprezentace mužství v TV reklamě: komparativní analýza (TV Nova vs. Markíza)

Men's representation in TV advertisement: comparative content analysis (TV Nova vs. Markíza)
Abstract:
The subject of interest of this thesis is an analysis of prime time advertisement on commercial TV stations with the highest rating in Slovakia and Czech republic. Research sample was recorded during january in the year 2011 on TV stations Nova and Markíza. The analysis focus on identification media image of manhood in the television spot. It also attempts to compare czech and slovak advertisement …more
Abstract:
Predmetom záujmu tejto bakalárskej práce je analýza reklamných spotov v prime time najsledovanejších komerčných televíznych staníc v Slovenskej a Českej republike. Výskumná vzorka bola nahrávaná počas januára 2011 na televíznych staniciach NOVA a Markíza. Rozbor je zameraný na identifikáciu reklamných mediálnych vyobrazení mužstva. Zároveň sa v tejto oblasti pokúša o komparáciu českej a slovenskej …more
 

Keywords

muž média televízna reklama mediálna konštrukcia reality Česká identita Slovenská identita výskumná práca obsahová analýza TV Nova TV Markíza gender man television advertisement media construction of reality Czech identity Slovak identity research thesis content analysis
 
Language used: Slovak
Date on which the thesis was submitted / produced: 23. 5. 2011
Identifier: https://is.muni.cz/th/xbinm/

Thesis defence

  • Date of defence: 15. 6. 2011
  • Supervisor: PhDr. Jaromír Volek, Ph.D.
  • Reader: Mgr. et Mgr. Marína Urbániková, Ph.D.

Citation record

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Fakulta sociálních studií
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Masaryk University

Faculty of Social Studies

Bachelor programme / field:
Media and Communication Studies / Media Studies and Journalism

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