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Bc. Martin Rusilo

Bachelor's thesis

Politický marketing včetně projektové studie

Political marketing including project study
Abstract:
The aim of this bachelor thesis was to analyze and point out the reality, how marketing tools influence political sphere and what is the connection between market and political moves.
Abstract:
Cieľom tejto bakalárskej práce bolo analyzovať a následne poukázať na skutočnosť, ako vplývajú jednotlivé marketingové nástroje v politickej sfére, a aké prepojenie je medzi marketingom a politickým hnutím.
 

Keywords

Politika marketing komunikácia reklama stratégia
 
Language used: Slovak
Date on which the thesis was submitted / produced: 6. 8. 2021
Identifier: https://is.ambis.cz/th/n6920/

Thesis defence

  • Date of defence: 16. 9. 2021
  • Supervisor: doc. Ing. Josef Palán, CSc.
  • Reader: Ing. Alena Šafrová Drášilová, Ph.D.

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Bachelor programme / field:
Economics and Management / Economics and Enterprise Management

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