Bc. Simona Goncalves
Master's thesis
Hodnocení image vybrané firmy/značky
Review of image of chosen brand
Abstract:
Pracuji v oblasti automobilového průmyslu, kde image značky je jedním z nejpřesvědčivějších marketingových nástrojů, dokonce základním stavebním kamenem existence každého autosalonu. Pro psaní mé diplomové práce jsem zvolila téma, ve kterém zhodnotím image značky Hyundai. V teoretické části se zaměřím na rozbor jednotlivých složek firemní identity. Popíši historii značky a její postupný vývoj na českém …moreAbstract:
I work in the automotive industry, where image is one of the most compelling marketing tools, what more, the basic element for existence of a car company. For writing my thesis I´ve chosen a topic, which will evaluate the image of the brand Hyundai. In the theoretical part I will focus on analysing individual components of corporate identity, describe the history of the brand and its gradual development …more
Language used: Czech
Date on which the thesis was submitted / produced: 16. 4. 2015
Identifier:
https://is.vsfs.cz/th/l0ayf/
Thesis defence
- Date of defence: 9. 6. 2015
- Supervisor: Mgr. Michal Tomčík, PhD.
- Reader: Ing. Vilém Kunz, Ph.D.
Full text of thesis
Contents of on-line thesis archive
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
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