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Bc. Jana Michalova, DiS.

Master's thesis

Analýza reklamační politiky výrobního podniku

The analysis of return policy of a manufacturer
Abstract:
Predmetom diplomovej práce: Analyza reklamacnej politiky výrobného podniku bolo analyzovat procesy reklamacii vo vybranom vyrobnom podniku a nasledne navrhnut mozne zlepsenia sucasneho stavu reklamacnych procesov v tomto podniku. Prvá cast je zameraná na teoretický rozbor uvedenej problematiky z hladiska legislatívy, manažérskej etiky a marketingu. dalšia cast je venovaná praktickej casti, kde je rozobraný …more
Abstract:
The goal of the thesis Analysis of return policy in a production company is to analyze the process of warranty returns in a particular company and in the next step to suggest some improvements of this process. The first part of the work is intended to provide theoretical analysis of given problematics in light of legislative, manager ethics and marketing. The next part presents practical part of this …more
 

Keywords

Reklama reklamacná politika akost marketing management Advertisment retrun policy quality management
 
Language used: Czech
Date on which the thesis was submitted / produced: 30. 5. 2006
Identifier: https://is.muni.cz/th/sty5u/

Thesis defence

  • Date of defence: 7. 6. 2006
  • Supervisor: doc. Ing. Radoslav Škapa, Ph.D.

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakulta
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