English in Non-English-Medium Job Advertising: A Study on Impact and Implications

Ibrahim Adeniji, BSc

Master's thesis

Abstract:

English has become a dominant language in international communication, and its use has expanded beyond native English-speaking countries. This rise of English as a global language has significant implications for language policy, education, and job advertising. The primary objective of this thesis is to comprehensively investigate the use of English in non-English medium job advertising and to elucidate its multifaceted implications for recruitment processes and language policy. The research methodology for this study employs a questionnaire-based data collection approach to explore the use of English in non-English medium job advertising, its implications on recruitment processes, and its impact on language policy within organizations. While no sophisticated data analysis is involved, this methodology emphasizes collecting and presenting relevant data clearly and illustratively using graphs, illustrations, statistics, and tables. The impact on job seekers is profound, with English proficiency perceived as a crucial factor in employment opportunities in Prague. But this cannot be said for the whole country. Furthermore, the extent of English language requirements is substantial, particularly in job ads targeting the younger demographic. Primary motivations include attracting international candidates, projecting a global image, and recognizing English as a practical job requirement.

Keywords

Prague, Job, Advertisement, Non-English, Career, Human Resource, Language

Jazyk práce: English

Datum vytvoření / odevzdání či podání práce: 31. 3. 2024

Obhajoba závěrečné práce

• Obhajoba proběhla 31. 5. 2024
• Vedúci: PhDr. Martina Jarkovská, Ph.D.
• Oponent: Petra Jarkovská, externi

Czech University of Life Sciences Prague

Faculty of Economics and Management

Master programme:
Economics and Management