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Ing. Karin Mancovičová

Master's thesis

Personálny marketingový mix

Personal marketing mix
Abstract:
The subject of the thesis "Personal Marketing Mix" is Kempinski's personal marketing analysis and possible measures to improve the personal situation. The theoretical part focuses on the definition of personal marketing, personal marketing mix, personal marketing object, its main goals, tasks, functions and tools. Another part of the theory is devoted to the relationship with personnel in the field …more
Abstract:
Predmetom diplomovej práce „ Personálny marketingový mix“ je rozbor personálneho marketingu hotela Kempinski a možné navrhnuté opatrenia pre zlepšenia personálnej situácie. Teoretická časť je zameraná na vymedzenie pojmov personálny marketing, personálny marketingový mix, objekt personálneho marketingu, jeho hlavné ciele, úlohy, funkcie a nástroje. Ďalšia časť teórie je venovaná vzťahmi so zamestnancami …more
 

Keywords

Kľúčové slová personálny marketing personálny marketingový mix spokojnosť zamestnanca Key words personal marketing personal marketing mix employee satisfaction
 
Language used: Slovak
Date on which the thesis was submitted / produced: 9. 5. 2018
Identifier: https://is.vsh.cz/th/u1qhv/

Thesis defence

  • Date of defence: 12. 6. 2018
  • Supervisor: doc. Ing. Dagmar Jakubíková, Ph.D.
  • Reader: doc. Mgr. Ing. Karel Chadt, CSc.

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Institution archiving the thesis and making it accessible: Vysoká škola hotelová v Praze
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Institute of Hospitality Management in Prague

Master programme / field:
Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)

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