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Bc. Martin Urban

Bachelor's thesis

Komparace marketingu fitness center v Brně

Comparison of marketing fitness centers in Brno
Abstract:
ANOTACE URBAN, Martin: Komparace marketingu fitness center v Brně Bakalářská práce Brno: MU FSpS, 2010. 73 s. Práce se zabývá komparací fitness center v Brně. Za pomoci výzkumu, ve formě ankety a řízeného rozhovoru, jsme srovnávali vybraná fitness centra.
Abstract:
ANNOTATION URBAN, Martin: Comparison of marketing fitness centers in Brno Bachelor theses Brno: MU FSpS, 2010. 73 p. The work deals with the comparison of fitness centers in Brno. For research assistance in the form of surveys and interviews conducted, we compared selected fitness centers.
 

Keywords

marketing fitness fitness centrum marketingový plán anketa řízený rozhovor fitness center marketing plan guided interview survey
 
Language used: Czech
Date on which the thesis was submitted / produced: 6. 12. 2010
Identifier: https://is.muni.cz/th/puanw/

Thesis defence

  • Date of defence: 25. 1. 2011
  • Supervisor: Mgr. Oldřich Racek, Ph.D.

Citation record

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Fakulta sportovních studií
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Masaryk University

Faculty of Sports Studies

Bachelor programme / field:
Physical Education and Sport / Physical Education and Sport

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