Brand and Marketing analysis of Red Bull, Czech republic – Kristýna Pecková
Kristýna Pecková
Bachelor's thesis
Brand and Marketing analysis of Red Bull, Czech republic
Abstract:
My bachelor thesis "Brand and Marketing Analysis of Red Bull" is mainly focused on marketing. The main goal of my work will be to demonstrate how marketing is an important factor in building a successful company. I chose Red Bull in the Czech Republic to find out how people perceive and are affected by this brand.In the theoretical part, I will introduce basic definitions and concepts of marketing …more
Language used: English
Date on which the thesis was submitted / produced: 14. 3. 2018
Thesis defence
- Supervisor: Ing. Richard Selby, Ph.D.
Citation record
ISO 690-compliant citation record:
PECKOVÁ, Kristýna. \textit{Brand and Marketing analysis of Red Bull, Czech republic}. Online. Bachelor's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2018. Available from: https://theses.cz/id/q4hf0w/.
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Published in Theses:- světu
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementBachelor programme / field:
Economics Policy and Administration / Business Administration
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