Utilization of Blockchain Technologies in Marketing – Ing. Taher Mohammed Sarh Al-Ahwal
Ing. Taher Mohammed Sarh Al-Ahwal
Master's thesis
Utilization of Blockchain Technologies in Marketing
Utilization of Blockchain Technologies in Marketing
Abstract:
Blockchain is a type of distributed ledger technology (DLT) that uses fully decentralized peer-to-peer networks to store data in blocks that are linked (chained) to each other sequentially and permanently without the possibility of alteration or deletion. The technology was originally implemented for cryptocurrencies in 2009, but it then caught the undivided attention of multiple industries: finance …moreAbstract:
Blockchain is a type of distributed ledger technology (DLT) that uses fully decentralized peer-to-peer networks to store data in blocks that are linked (chained) to each other sequentially and permanently without the possibility of alteration or deletion. The technology was originally implemented for cryptocurrencies in 2009, but it then caught the undivided attention of multiple industries: finance …more
Language used: English
Date on which the thesis was submitted / produced: 11. 1. 2021
Identifier:
https://is.muni.cz/th/txy7r/
Thesis defence
- Date of defence: 10. 2. 2021
- Supervisor: Ing. Dušan Mladenović, Ph.D.
- Reader: PhD Ahad Zareravasan
Citation record
ISO 690-compliant citation record:
AL-AHWAL, Taher Mohammed Sarh. \textit{Utilization of Blockchain Technologies in Marketing}. Online. Master's thesis. Brno: Masaryk University, Faculty of Economics and Administration. 2021. Available from: https://theses.cz/id/qa3crb/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakultaMasaryk University
Faculty of Economics and AdministrationMaster programme / field:
Economy and Management / Business Management (Eng.)
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