Online marketing strategy for company Yoggies s.r.o. – Jiří Švihálek
Jiří Švihálek
Bachelor's thesis
Online marketing strategy for company Yoggies s.r.o.
Online marketingová strategie pro firmu Yoggies s.r.o.
Abstract:
Bakalářská práce na téma Online marketingová strategie má za cíl navrhnout vhodnou online marketingovou strategii pro mladou českou firmu Yoggies s.r.o., která v současné době vyrábí a prodává krmiva a doplňky pro psy a kočky. V teoretické části definujeme a popíšeme základní pojmy týkající se online marketingu, analýzy a další nástroje potřebné k vypracování kvalitní strategie. Praktická část pak …moreAbstract:
The Bachelor Thesis on topic Online marketing strategy aims to create a suitable online marketing strategy for the young Czech company Yoggies s.r.o., which currently manufactures and sells dog and cat food and supplements. In the theoretical part, we define and describe the basic concepts of online marketing, analysis and other tools needed to develop good strategy. The practical part will be based …more
Language used: English
Date on which the thesis was submitted / produced: 9. 5. 2018
Thesis defence
- Supervisor: Mgr. Zdeněk Sedláček
- Reader: Lucie Mašterová, externi
Citation record
Full text of thesis
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Institution archiving the thesis and making it accessible: NEWTON College a.s., NEWTON College a.s.NEWTON College a.s.
NEWTON College a.s.Bachelor programme / field:
Economics and Management / Global business and management
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