Social Networks and its Marketing Potential for small and medium Enterprises – Bc. Alina Kovalenko
Bc. Alina Kovalenko
Master's thesis
Social Networks and its Marketing Potential for small and medium Enterprises
Social Networks and its Marketing Potential for small and medium Enterprises
Abstract:
Thesis gave a very detailed description of the work with three social networks: Facebook, LinkedIn and Twitter. The work is intended for specialists in small and medium-sized businesses who want to promote their services through social networks. The main objective is evaluating hotels activities on social networks and propose steps which would enable the company to achieve success mainly on Facebook …more
Language used: English
Date on which the thesis was submitted / produced: 17. 4. 2013
Identifier:
https://is.vsfs.cz/th/dxsqn/
Thesis defence
- Date of defence: 25. 6. 2013
- Supervisor: PhDr. Karel Eliáš, CSc.
- Reader: Ing. Jiří Šnajdar
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
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