Ing. Dimitri Kartozia
Master's thesis
Global Marketing and Local Culture
Global Marketing and Local Culture
Abstract:
Během několika posledních desetiletí se dramaticky vyvíjel marketing, měnící se způsob komunikace, účel a hlavní osnovy, které se dostaly ke koncovým uživatelům. Perspektivy produktů a firem se rozšířily a byly globální, což bylo vyvoláno rozvojem moderních technologií, zjednodušenou komunikací a globalizací. Světový trh se stal jedním z nich, dostupnost téměř jakéhokoli produktu dosáhla celosvětového …moreAbstract:
During last few decades marketing has developed dramatically, changing the way of communication, purpose and main outline used to reach end-users. The perspectives of products and companies have expanded and gone global, which was triggered by development of modern technologies, simplified communication and globalization. The world market has become one, availability of almost any product has reached …more
Language used: English
Date on which the thesis was submitted / produced: 30. 4. 2019
Identifier:
https://is.vsfs.cz/th/y4jtv/
Thesis defence
- Date of defence: 15. 6. 2019
- Supervisor: Mgr. Jitka Cirklová, M.A.
- Reader: PhDr. Karel Eliáš, CSc.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
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