Starting a business in hospitality industry through innovations – Aleksandra Zinoveva
Aleksandra Zinoveva
Bachelor's thesis
Starting a business in hospitality industry through innovations
Abstract:
The aim of thesis is determine theoretical fundamentals of creating a new business, to develop business plan of the innovative company, to approve its relevance and effectiveness. This work consists of two main parts. The first part deals with theoretical aspects of construction of business plan, which details the importance of the business concept, the construction of a marketing plan, market analysis …more
Language used: English
Date on which the thesis was submitted / produced: 14. 3. 2016
Thesis defence
- Supervisor: Ing. Petr Procházka, MSc Ph.D.
Citation record
ISO 690-compliant citation record:
ZINOVEVA, Aleksandra. \textit{Starting a business in hospitality industry through innovations}. Online. Bachelor's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2016. Available from: https://theses.cz/id/qjchru/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementBachelor programme / field:
Economics and Management / Economics and Management
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