Petra Kozáková
Master's thesis
Značky původu a kvality v ČR pohledem podniku
Marks of Origin and Quality in the Czech Republic from Business Perspective
Abstract:
Diplomová práce na téma „Značky původu a kvality v ČR pohledem podniku“ se zaměřuje na význam značek kvality a původu potravin v rámci podnikatelské činnosti. Cílem práce je zhodnocení přístupu podniků využívajících značení původu a kvality pro své produkty k těmto značkám a značkovým systémům v podobě porovnání očekávaných a skutečných přínosů, které toto označení podnikům přináší. Teoretická …moreAbstract:
The thesis “Marks of Origin and Quality in the Czech Republic from Business Perspective” focuses on importance of marks of origin and quality of food within business. The aim of the thesis is to evaluate the attitude of companies using these marks for their products to these systems of labelling in form of comparison of the expected and actual benefits that this mark brings to the companies. The …more
Language used: Czech
Date on which the thesis was submitted / produced: 11. 3. 2018
Thesis defence
- Supervisor: Ing. Stanislav Rojík, Ph.D.
Citation record
ISO 690-compliant citation record:
KOZÁKOVÁ, Petra. \textit{Značky původu a~kvality v ČR pohledem podniku}. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2018. Available from: https://theses.cz/id/qlxrr7/.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / field:
Economics Policy and Administration / Business Administration
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