Fei YUAN
Bachelor's thesis
Advertising on social networks
A Study Of the economic Impact of social media On the consumption of different groups
Advertising on social networks
Abstract:
Exploring companies with active social media accounts increases the number of marketing opportunities. And explore what new, complex and uncontrollable factors social media has introduced to consumer behaviourAbstract:
Exploring companies with active social media accounts increases the number of marketing opportunities. And explore what new, complex and uncontrollable factors social media has introduced to consumer behaviour
Language used: English
Date on which the thesis was submitted / produced: 30. 4. 2023
Thesis defence
- Supervisor: doc. Ing. Ladislav Beránek, CSc., MBA
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YUAN, Fei. Advertising on social networks. České Budějovice, 2023. bakalářská práce (Bc.). JIHOČESKÁ UNIVERZITA V ČESKÝCH BUDĚJOVICÍCH. Ekonomická fakulta
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Institution archiving the thesis and making it accessible: JIHOČESKÁ UNIVERZITA V ČESKÝCH BUDĚJOVICÍCH, Ekonomická fakultaUNIVERSITY OF SOUTH BOHEMIA IN ČESKÉ BUDĚJOVICE
Faculty of EconomicsBachelor programme / field:
System Engineering and Informatics / Economic Informatics
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