Gender Management in the Banking Sector using the Example of the Diversitas Program of Česká spořitelna

Sandra Huber

Master's thesis

Gender Management in Banking Sector using the Example of the Diversitas Program of Česká spořitelna

Abstract:

This Master's Thesis is about the topic gender equality and diversity management in business in general as well as in the banking industry specifically. The hermeneutical review of the topic is followed by an empirical research which was conducted in the Czech Bank Česká spořitelna. In particular, its diversity and inclusion program Diversitas, which was implemented a few years ago, is examined and evaluated in terms of impact and caused changes. For this purpose, the author conducted qualitative expert interviews with managers (both female and male) of the bank who were all at least to some extent (directly or indirectly) involved in the process of the project implementation and could keep track of the program development. The results of this research showed that diversity management programs like Diversitas have very positive effects on the company in general but that their impact in terms of bringing about gender balance in top management and board positions is to some extent limited.

Abstract:

This Master's Thesis is about the topic gender equality and diversity management in business in general as well as in the banking industry specifically. The hermeneutical review of the topic is followed by an empirical research which was conducted in the Czech Bank Česká spořitelna. In particular, its diversity and inclusion program Diversitas, which was implemented a few years ago, is examined and evaluated in terms of impact and caused changes. For this purpose, the author conducted qualitative expert interviews with managers (both female and male) of the bank who were all at least to some extent (directly or indirectly) involved in the process of the project implementation and could keep track of the program development. The results of this research showed that diversity management programs like Diversitas have very positive effects on the company in general but that their impact in terms of bringing about gender balance in top management and board positions is to some extent limited.

Keywords

Česká spořitelna, banking sector, gender equality, diversity mangement

Keywords

Česká spořitelna, banking sector, gender equality, diversity mangement program

Language used: English

Date on which the thesis was submitted / produced: 13. 3. 2012

Thesis defence

• Date of defence: 19. 9. 2012
• Supervisor: Daniela Pauknerová
• Reader: Tereza Králová

Vysoká škola ekonomická v Praze

Master programme / field:
Ekonomika a management / International Management