Chinese Consumer Decision Analysis in the new era – Xiaoqiu Yue
Xiaoqiu Yue
Bachelor's thesis
Chinese Consumer Decision Analysis in the new era
Abstract:
After political, cultural and economic changes, China has entered a new era with a huge economic volume and is closely related to foreign capital. The highly active Chinese market is extremely competitive, and the correct analysis of consumer decisions can provide ideas for business operations and decision-making, and help business succeed in market competition. Therefore, this thesis analyzes several …more
Language used: English
Date on which the thesis was submitted / produced: 5. 3. 2023
Thesis defence
- Date of defence: 6. 2. 2024
- Supervisor: doc. Mgr. Ing. Petr Wawrosz, Ph.D.
- Reader: Jana Kalabisová, Ph.D.
Citation record
ISO 690-compliant citation record:
YUE, Xiaoqiu. \textit{Chinese Consumer Decision Analysis in the new era}. Online. Bachelor's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2023. Available from: https://theses.cz/id/quea1r/.
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Published in Theses:- světu
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementBachelor programme:
Economics and Management
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Mach, J.
4/3/2023