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Ing. Andrej Abel

Master's thesis

Tvorba komunikační kampaně

Development of communication campaign
Abstract:
The goal of the submitted thesis "Development of communication campaign" is to design a communication campaign using social media for a particular company. Given the objective I describe in the first place social media as well as basic principles that rule social media marketing. I also describe categories of social media marketing tools. The following section discusses phases of communication campaign …more
Abstract:
Predmetom diplomovej práce „Tvorba komunikačnej kampane“ je navrhnúť komunikačnú kampaň pomocou sociálnych médií pre konkrétny podnik. Vzhľadom na cieľ najprv popisujem sociálne médiá ako také a základné princípy, na ktorých zakladá social media marketing. Takisto sa venujem popisu kategórií nástrojov social media marketingu. V nasledujúcej časti rozoberám jednotlivé fázy procesu navrhovania komunikačnej …more
 

Keywords

Tvorba komunikačnej kampane sociálne médiá blogovanie mikroblogovanie Twitter sociálne siete Facebook Development of communication campaign social media blogging microblogging social networks
 
Language used: Slovak
Date on which the thesis was submitted / produced: 25. 4. 2012
Identifier: https://is.muni.cz/th/qktlq/

Thesis defence

  • Date of defence: 4. 6. 2012
  • Supervisor: Ing. Klára Kašparová, Ph.D.
  • Reader: Ing. Bc. Alena Šafrová Drášilová, Ph.D.

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakulta
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Masaryk University

Faculty of Economics and Administration

Master programme / field:
Economy and Management / Business Management

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