Ing. Andrej Abel
Master's thesis
Tvorba komunikační kampaně
Development of communication campaign
Abstract:
The goal of the submitted thesis "Development of communication campaign" is to design a communication campaign using social media for a particular company. Given the objective I describe in the first place social media as well as basic principles that rule social media marketing. I also describe categories of social media marketing tools. The following section discusses phases of communication campaign …moreAbstract:
Predmetom diplomovej práce „Tvorba komunikačnej kampane“ je navrhnúť komunikačnú kampaň pomocou sociálnych médií pre konkrétny podnik. Vzhľadom na cieľ najprv popisujem sociálne médiá ako také a základné princípy, na ktorých zakladá social media marketing. Takisto sa venujem popisu kategórií nástrojov social media marketingu. V nasledujúcej časti rozoberám jednotlivé fázy procesu navrhovania komunikačnej …more
Language used: Slovak
Date on which the thesis was submitted / produced: 25. 4. 2012
Identifier:
https://is.muni.cz/th/qktlq/
Thesis defence
- Date of defence: 4. 6. 2012
- Supervisor: Ing. Klára Kašparová, Ph.D.
- Reader: Ing. Bc. Alena Šafrová Drášilová, Ph.D.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakultaMasaryk University
Faculty of Economics and AdministrationMaster programme / field:
Economy and Management / Business Management
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