Radka MAJOVÁ
Bachelor's thesis
Le Franchising
Franchising
Abstract:
The bachelor´s thesis presents the franchising, the practice of using another firm's successful business, the franchisor and the franchisee, their advantages and disadvantages stemming from this type of business. The system is put into practice analyzing the possibility of opening a men´s clothes shop Celio* in Pardubice.Abstract:
Le mémoire présente le franchising, le fait d´entreprendre une activité commerciale sous le nom de quelqu´un d´autre, le franchiseur et le franchisé, les avantages et les inconvénients de ce concept. Le lancement du systeme est mis en pratique par l´analyse de la possible implantation de la marque de vetement masculin Celio* a Pardubice.
Language used: French
Date on which the thesis was submitted / produced: 3. 5. 2011
Identifier:
161985
Thesis defence
- Supervisor: Mgr. Solenne Danielle Héraut
Citation record
The right form of listing the thesis as a source quoted
MAJOVÁ, Radka. Le Franchising. Olomouc, 2011. bakalářská práce (Bc.). UNIVERZITA PALACKÉHO V OLOMOUCI. Filozofická fakulta
Full text of thesis
Accessibility: Autor si přeje zpřístupnit práci veřejnosti až od 03. 05. 2011
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Institution archiving the thesis and making it accessible: UNIVERZITA PALACKÉHO V OLOMOUCI, Filozofická fakultaPALACKÝ UNIVERSITY IN OLOMOUC
Philosophical FacultyBachelor programme / field:
Philology / French oriented on applied economics
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8/5/2011