Bc. Róbert Kubín
Master's thesis
Strategická analýza podniku
Company strategic analysis
Abstract:
The subject of the diploma thesis is a strategic analysis of a chosen company with the primary focus on the cinema run by this company. Based on the defined subject, the main goal of the thesis is to perform a strategic analysis of the company in terms of its cinema and consequently formulate recommendations for its future growth. The theoretical part is dedicated to strategic management issues, tools …moreAbstract:
Predmetom diplomovej práce je strategická analýza vybranej spoločnosti s primárnym zameraním sa na kino, ktoré táto spoločnosť prevádzkuje. S ohľadom na uvedený predmet práce je preto cieľom mojej práce uskutočniť strategickú analýzu spoločnosti v súvislosti s týmto kinom a následne navrhnúť odporúčania pre jeho budúci rozvoj. Teoretická časť je venovaná problematike strategického riadenia, nástrojom …more
Language used: Slovak
Date on which the thesis was submitted / produced: 21. 12. 2016
Identifier:
https://is.muni.cz/th/dd7jc/
Thesis defence
- Date of defence: 1. 2. 2017
- Supervisor: Ing. Viliam Záthurecký, MBA
- Reader: doc. Ing. Radoslav Škapa, Ph.D.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakultaMasaryk University
Faculty of Economics and AdministrationMaster programme / field:
Economy and Management / Business Management
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