Alejandra Vélez Taborda

Master's thesis

Grocery shopping in the post pandemic era: A study in the Czech Republic

Grocery shopping in the post pandemic era: A study in the Czech Republic.
Abstract:
The current thesis aims to identify and understand the reasons behind the changes in grocery shopping behavior among millennial consumers in the Czech Republic thanks to Covid-19 restrictions. In the qualitative study, Semi-structured In-depth Interview were applied to 13 Czech millennials, their responses were coded in MAXQDA and analyzed using the thematic approach. Among the 21 findings, the researcher …more
Abstract:
The current thesis aims to identify and understand the reasons behind the changes in grocery shopping behavior among millennial consumers in the Czech Republic thanks to Covid-19 restrictions. In the qualitative study, Semi-structured In-depth Interview were applied to 13 Czech millennials, their responses were coded in MAXQDA and analyzed using the thematic approach. Among the 21 findings, the researcher …more
 
 
Language used: English
Date on which the thesis was submitted / produced: 12. 5. 2023

Thesis defence

  • Date of defence: 7. 6. 2023
  • Supervisor: Václav Stříteský
  • Reader: Efthymia Kottika

Citation record

Full text of thesis

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Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Praze
https://vskp.vse.cz/eid/86743

Vysoká škola ekonomická v Praze

Master programme:
Management