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Alejandra Vélez Taborda

Master's thesis

Grocery shopping in the post pandemic era: A study in the Czech Republic

Grocery shopping in the post pandemic era: A study in the Czech Republic.
Abstract:
The current thesis aims to identify and understand the reasons behind the changes in grocery shopping behavior among millennial consumers in the Czech Republic thanks to Covid-19 restrictions. In the qualitative study, Semi-structured In-depth Interview were applied to 13 Czech millennials, their responses were coded in MAXQDA and analyzed using the thematic approach. Among the 21 findings, the researcher …more
Abstract:
The current thesis aims to identify and understand the reasons behind the changes in grocery shopping behavior among millennial consumers in the Czech Republic thanks to Covid-19 restrictions. In the qualitative study, Semi-structured In-depth Interview were applied to 13 Czech millennials, their responses were coded in MAXQDA and analyzed using the thematic approach. Among the 21 findings, the researcher …more
 

Keywords

Grocery shopping Covid-19 Millennials Consumer behavior

Keywords

Covid-19 Millennials Consumer behavior Grocery shopping
 
Language used: English
Date on which the thesis was submitted / produced: 12. 5. 2023
Identifier: https://vskp.vse.cz/eid/86743

Thesis defence

  • Date of defence: 7. 6. 2023
  • Supervisor: Václav Stříteský
  • Reader: Efthymia Kottika

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https://vskp.vse.cz/eid/86743

Vysoká škola ekonomická v Praze

Master programme:
Management

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