The Influence of Innovations in Brewing on Beer Consumers' Preferences – Bc. Anastasia Boldyreva
Bc. Anastasia Boldyreva
Bachelor's thesis
The Influence of Innovations in Brewing on Beer Consumers' Preferences
The Influence of Innovations in Brewing on Beer Consumers' Preferences
Abstract:
Bakalářská práce "Vliv inovací v pivovarnictví na preference spotřebitelů piva" byla provedena na území České republiky mezi občany a obyvateli ČR. Cílem je prozkoumat vliv nových trendů v pivovarské technologii a marketingu na preference českých spotřebitelů piva. Teoretická část seznamuje čtenáře s historickými souvislostmi v dávných dobách a v České republice. Hlavní druhy piva jsou uvedeny a popsány …moreAbstract:
Bachelor thesis “The influence on innovations in brewing on beer consumers’ preferences” was conducted on the territory of the Czech Republic among the Czech citizens and residents. The aim is to explore the influence of emerging trends in brewing technology and marketing on the preferences of Czech beer consumers. Theoretical part provides readers with the historical background in the ancient times …more
Language used: English
Date on which the thesis was submitted / produced: 7. 1. 2022
Identifier:
https://is.vsh.cz/th/alp5u/
Thesis defence
- Date of defence: 1. 2. 2022
- Supervisor: Ing. Jiří Zelený, Ph.D.
- Reader: Ing. Mgr. Vladana Horáková, MBA
Citation record
Full text of thesis
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Institution archiving the thesis and making it accessible: Vysoká škola hotelová a ekonomickáInstitute of Hospitality Management and Economics
Bachelor programme / field:
Hospitality Management / Hospitality Management
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