Digital marketing and ways of increasing brand awareness online: Insights from Indian companies and market

Jay Pankajbhai Goti

Bachelor's thesis

Abstract:

The bachelor thesis is focused on assessing the condition of the Indian organisation in the means of digital marketing. This is to develop the brand awareness of an organisation in the online medium. The introduction chapter of the bachelor thesis is focused on understanding the background of Indian organisations. The second chapter depicts the three objectives and methods that are considered for this thesis. It is to be done by considering the theoretical and practical parts. Both of these are considered to be crucial for understanding the measures of digital marketing in Indian organisations. The third chapter highlights the relevant literature regarding the topic which covers various viewpoints of the author. This is performed by considering the three objectives of the thesis which allowed the author to cover all the aspects of the thesis. The practical part emphasizes findings that are developed in two sections. The results and discussion chapter emphasizes various themes that are considered for the thesis that best highlight the objectives of the thesis. The conclusion chapter emphasizes linking the findings with the objectives.

Keywords

Content Marketing, Influencer Marketing, Search Engine Optimization

Language used: English

Date on which the thesis was submitted / produced: 3. 12. 2024

Thesis defence

• Date of defence: 4. 2. 2025
• Supervisor: Ing. Kristýna Kučírková, MSc
• Reader: Lenka Kučírková, Ph.D.

Czech University of Life Sciences Prague

Faculty of Economics and Management

Bachelor programme:
Informatics