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Ing. Clintu Victor

Master's thesis

Customer experience (CX) in services

Customer experience (CX) in services
Abstract:
The aim of thesis is to assess customer experience (CX) of the selected company to offer actionable insights to elevate service quality and foster customer loyalty. Marketing research will provide valuable insights into the factors that influence customer experience and propose recommendations to enhance service quality of the company. To achieve these objectives, a combination of primary and secondary …more
 

Keywords

Customer experience (CX) Customer loyalty Customer service Bajaj Auto
 
Language used: English
Date on which the thesis was submitted / produced: 29. 7. 2024
Identifier: https://is.slu.cz/th/loy3i/

Thesis defence

  • Date of defence: 27. 8. 2024
  • Supervisor: Ing. Kateřina Matušínská, Ph.D.
  • Reader: Ing. Veronika Kopřivová, Ph.D.

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Institution archiving the thesis and making it accessible: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné
Složka Reference to the local database directory of the institution

Silesian University in Opava

School of Business Administration in Karvina

Master programme / field:
Economics and Management / Business Economics and Management

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