Značky původu a kvality v České republice pohledem podnikatelských subjektů – Bc. Martin Vích
Bc. Martin Vích
Master's thesis
Značky původu a kvality v České republice pohledem podnikatelských subjektů
Marks of Origin and Quality in The Czech Republic from Business Perspective
Abstract:
Tato diplomová práce se věnuje tématu „Značky původu a kvality v České republice pohledem podnikatelských subjektů“. Práce je rozdělena na teoretickou část věnovanou literární rešerši odborné literatury českých i zahraničních autorů a praktickou část věnovanou dotazníkovému šetření podniků, uvedených v seznamech firem na webových stránkách vybraných značek kvality.Literární rešerše zkoumá historii …moreAbstract:
This diploma thesis deals with the topic of " Marks of Origin and Quality in The Czech Republic from Business Perspective". The work is divided into a theoretical part focused on professional literature research of Czech and foreign authors and a practical part focused on the questionnaire survey of companies listed in the company lists on the websites of selected quality marks.A literature review …more
Language used: Czech
Date on which the thesis was submitted / produced: 6. 4. 2020
Thesis defence
- Supervisor: Ing. Stanislav Rojík, Ph.D.
Citation record
ISO 690-compliant citation record:
VÍCH, Martin. \textit{Značky původu a kvality v České republice pohledem podnikatelských subjektů}. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2020. Available from: https://theses.cz/id/ru0tvh/.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / field:
Economics Policy and Administration / Business Administration
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