Značky původu a kvality v České republice pohledem podnikatelských subjektů – Bc. Martin Vích
Bc. Martin Vích
Master's thesis
Značky původu a kvality v České republice pohledem podnikatelských subjektů
Marks of Origin and Quality in The Czech Republic from Business Perspective
Abstract:
Tato diplomová práce se věnuje tématu „Značky původu a kvality v České republice pohledem podnikatelských subjektů“. Práce je rozdělena na teoretickou část věnovanou literární rešerši odborné literatury českých i zahraničních autorů a praktickou část věnovanou dotazníkovému šetření podniků, uvedených v seznamech firem na webových stránkách vybraných značek kvality.Literární rešerše zkoumá historii …moreAbstract:
This diploma thesis deals with the topic of " Marks of Origin and Quality in The Czech Republic from Business Perspective". The work is divided into a theoretical part focused on professional literature research of Czech and foreign authors and a practical part focused on the questionnaire survey of companies listed in the company lists on the websites of selected quality marks.A literature review …more
Language used: Czech
Date on which the thesis was submitted / produced: 6. 4. 2020
Thesis defence
- Supervisor: Ing. Stanislav Rojík, Ph.D.
Citation record
ISO 690-compliant citation record:
VÍCH, Martin. \textit{Značky původu a kvality v České republice pohledem podnikatelských subjektů}. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2020. Available from: https://theses.cz/id/ru0tvh/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / field:
Economics Policy and Administration / Business Administration
Theses on a related topic
-
Innovation and its influence on strengthening the competitive advantage of the company
Alexandra Nam -
CSR as a competitive advantage of a company
Cristian Elihu Cantu Cantu -
Value Chain Analysis and Competitive Advantage of an Organisation
Filip Bodlák -
Innovation and Creativity as a Source of Competitive Advantage
Olga Grashchenkova -
CRM as a Competitive Advantage in the Age of Consumer
Zuzana Nováková -
Corporate Social Responsibility - Competitive Advantage for Companies Operating in an International Environment
Karolína Dolejšová -
Corporate Social Responsibility as a Competitive Advantage for International Companies
Markéta Dlouhá -
Competitive advantage for a bank that opens itself to Virtual Currency businesses – game theory
Martin Bok
Name
Posted by
Uploaded/Created
Rights