Business Innovation

Ing. Ruchitha Selvaraj

Diplomová práce

Anotace:

The thesis aims to compare and analyse the need for Innovation of selected companies in the beauty and personal care industry. The theoretical part will characterize the nature of the companies and also the introduction to concepts of Innovation, innovation activities, and the types of innovations used by the selected companies based on the review of the literature. The practical part of the thesis will focus on conducting the necessary analysis and the barriers faced within the selected companies and analysing the innovation activities. The outcome of the thesis will provide proposals to the selected companies in innovation activities which provides greater competitiveness in the beauty and personal care industry.

Abstract:

The thesis aims to compare and analyse the need for Innovation of selected companies in the beauty and personal care industry. The theoretical part will characterize the nature of the companies and also the introduction to concepts of Innovation, innovation activities, and the types of innovations used by the selected companies based on the review of the literature. The practical part of the thesis will focus on conducting the necessary analysis and the barriers faced within the selected companies and analysing the innovation activities. The outcome of the thesis will provide proposals to the selected companies in innovation activities which provides greater competitiveness in the beauty and personal care industry.

Keywords

innovation, innovation types, innovation management, beauty and personal care industry

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 18. 12. 2023

Obhajoba závěrečné práce

• Obhajoba proběhla 13. 2. 2024
• Vedoucí: Ing. Žaneta Rylková, Ph.D.
• Oponent: Ing. Pavel Adámek, Ph.D.

Slezská univerzita v Opavě

Obchodně podnikatelská fakulta v Karviné

Magisterský studijní program / obor:
Ekonomika a management / Business Economics and Management