Business model for data governance platform

Bc. Tia Semeradova

Diplomová práce

Abstract:

The main aim of this master's thesis is to devise an all-encompassing business model for a data management platform, focusing on the platform's potential to boost organizational performance and deliver cost savings through heightened efficiency and error reduction. The thesis utilizes the Lean canvas approach, market and strategic analyses using SWOT, PEST, and Porter's five forces model to identify opportunities, threats, and propose risk management strategies. The PERT method was employed to estimate the platform's development timeline and then again to estimate platfrom implementation. Primary research, which included interviews with potential customers, was conducted and analyzed using the design thinking method. This analysis conlcuded with proposing a unique platform feature. A wireframe for this feature was proposed, demonstrating the potential for future innovation and development.

Keywords

Business model, Platform wireframes, Metadata Management, Business Intelligence, Design Thinking, Buyer Personas, Use Cases, Market Analysis, Data Governance Platform

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 26. 3. 2023

Obhajoba závěrečné práce

• Obhajoba proběhla 23. 5. 2023
• Vedoucí: Ing. Petra Pavlíčková, Ph.D.
• Oponent: Filip Hradec, DiS., externi

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Magisterský studijní program:
Informatics