New types of media and its influence on the corporate communication. – Ing. Michala Žitná
Ing. Michala Žitná
Master's thesis
New types of media and its influence on the corporate communication.
New types of media and its influence on the corporate communication.
Abstract:
The diploma thesis deals with the topic of new media. The main purpose of the thesis was to identify the influence of new media on corporate communication. The example research object was a large corporation with long-lasting market experience. The thesis consists of the 3 main chapters. The first chapter deals with the theory of new media and corporate communication. The second chapter describes work …moreAbstract:
The diploma thesis deals with the topic of new media. The main purpose of the thesis was to identify the influence of new media on corporate communication. The example research object was a large corporation with long-lasting market experience. The thesis consists of the 3 main chapters. The first chapter deals with the theory of new media and corporate communication. The second chapter describes work …more
Language used: English
Date on which the thesis was submitted / produced: 11. 4. 2017
Identifier:
https://is.vsfs.cz/th/u7k4b/
Thesis defence
- Date of defence: 9. 6. 2017
- Supervisor: Ing. Jiří Šnajdar
- Reader: PhDr. Ilona Toufarová
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- všem autentizovaným
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
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