Analysis of Glassdoor Platform Data: Trends and Patterns in the Contemporary Labor Market

Zehra Sena Gürdal

Diplomová práce

Abstract:

This thesis explores how the modern workplace is changing by analyzing over 1.2 million employee reviews from Glassdoor. The main goal is to understand what truly drives job satisfaction in the post-pandemic era. By combining data science with statistical analysis, the study looks at how the unwritten expectations between employers and employees have shifted. The results show that workplace priorities have changed significantly. Supportive leadership and a strong company culture are now much better signs of job satisfaction than things like pay and benefits. Base salary is no longer just a standard; it is now a major reason for working. Flexible work hours and a good work-life balance are no longer just nice things to have; they are now necessary. This is especially true for people born between 1995 and 2010. These young professionals value ongoing education, mental stability, and career advancement more than traditional financial security or loyalty. The study also found that a "one-size-fits-all" approach to motivation doesn't work because employee expectations vary widely across North America, Europe, and Asia. In conclusion, this study demonstrates that companies need more than financial incentives to succeed and retain top talent. It highlights the need for adaptable, empathetic leadership and HR strategies tailored to local cultures. By applying classic organizational theories to real-world data, this research provides a practical guide for meeting the complex, human needs of today’s labor market.

Keywords

Job Satisfaction, eWOM, workplace perception, NLP, HR Analytics, labor market

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 3. 4. 2026

Obhajoba závěrečné práce

• Obhajoba proběhla 29. 5. 2026
• Vedoucí: Ing. Zuzana Pacáková, Ph.D.
• Oponent: Iva Račinská, externi

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Magisterský studijní program:
Economics and Management