Marketing for Nonprofit Organisations and methodological guide for them – PhDr. Michael Robert Maria Münch
PhDr. Michael Robert Maria Münch
Doctoral thesis
Marketing for Nonprofit Organisations and methodological guide for them
Marketing for Nonprofit Organisations and methodological guide for them
Abstract:
This thesis has the objective, to propose a methodology for the incorpora-tion of the key marketing concepts reflecting the specifics of non-profit or-ganisations and more specifically of kindergartens. On the way to achieve the aim of this dissertation, it will be shown how current marketing strategies can be adapted in practice. This is proven by actual numbers and a statistical re-search on the …moreAbstract:
This thesis has the objective, to propose a methodology for the incorpora-tion of the key marketing concepts reflecting the specifics of non-profit or-ganisations and more specifically of kindergartens. On the way to achieve the aim of this dissertation, it will be shown how current marketing strategies can be adapted in practice. This is proven by actual numbers and a statistical re-search on the …more
Language used: English
Date on which the thesis was submitted / produced: 4. 7. 2018
Thesis defence
- Supervisor: prof. Ing. Jaroslav Světlík, Ph.D.
- Reader: Pavel Žufan, doc. Ing., Ph.D., Iveta Šimberová, doc. PhDr., Peter Štarchoň, externi
Citation record
ISO 690-compliant citation record:
MÜNCH, Michael Robert Maria. \textit{Marketing for Nonprofit Organisations and methodological guide for them}. Online. Doctoral theses, Dissertations. Brno: Mendelova univerzita v Brně, Faculty of Business and Economics. 2018. Available from: https://theses.cz/id/s4bqhj/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Mendelova univerzita v Brně, Provozně ekonomická fakultaMendel University in Brno
Faculty of Business and EconomicsDoctoral programme / field:
Economics and management / Business management and economics
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