Hospitality market segment profile - families

Vendula Hartvichová

Bakalářská práce

Anotace:

The study was intend to analyze families with children as a market segment in tourism industry. Family as a market segment profile is examined from sociological and marketing point of view and is anylzed its position in the tourism market. The researcher collected primary data. Surveys were complied in order to collect data from families with children. A total of one hundred eleven families with children were adressed, out of them one hundred were willing to respond designed questionnaire and revaled their individual needs. Findings show preferences and needs of families. Recommendations for individual sections of hospitality and tourism industry are provided.

Abstract:

The study was intend to analyze families with children as a market segment in tourism industry. Family as a market segment profile is examined from sociological and marketing point of view and is anylzed its position in the tourism market. The researcher collected primary data. Surveys were complied in order to collect data from families with children. A total of one hundred eleven families with children were adressed, out of them one hundred were willing to respond designed questionnaire and revaled their individual needs. Findings show preferences and needs of families. Recommendations for individual sections of hospitality and tourism industry are provided.

Keywords

analysis, family, hospitality, tourism, service, questionnaire

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 23. 4. 2015

Obhajoba závěrečné práce

• Obhajoba proběhla 1. 6. 2015
• Vedoucí: doc. Ing. Jan Hán, Ph.D.
• Oponent: PhDr. Marek Merhaut, Ph.D.

Vysoká škola hotelová v Praze

Bakalářský studijní program / obor:
Gastronomie, hotelnictví a turismus / Hospitality Management