Hospitality market segment profile - families – Vendula Hartvichová
Vendula Hartvichová
Bachelor's thesis
Hospitality market segment profile - families
Hospitality market segment profile - families
Abstract:
The study was intend to analyze families with children as a market segment in tourism industry. Family as a market segment profile is examined from sociological and marketing point of view and is anylzed its position in the tourism market. The researcher collected primary data. Surveys were complied in order to collect data from families with children. A total of one hundred eleven families with children …moreAbstract:
The study was intend to analyze families with children as a market segment in tourism industry. Family as a market segment profile is examined from sociological and marketing point of view and is anylzed its position in the tourism market. The researcher collected primary data. Surveys were complied in order to collect data from families with children. A total of one hundred eleven families with children …more
Language used: English
Date on which the thesis was submitted / produced: 23. 4. 2015
Identifier:
http://is.vsh.cz/th/12150/vsh_b_a3/
Thesis defence
- Date of defence: 1. 6. 2015
- Supervisor: doc. Ing. Jan Hán, Ph.D.
- Reader: PhDr. Marek Merhaut, Ph.D.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola hotelová v PrazeInstitute of Hospitality Management in Prague
Bachelor programme / field:
Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in English)
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