Value perception: managing and measuring value from the project and product management perspective

Ergys Kosovrasti

Master's thesis

Abstract:

The master thesis explores the notion of value while focusing on how value is perceived, managed, and measured throughout the project and product lifecycle. The research continues by analyzing the context of startups and small companies regarding value management practices, with the aim of creating a set of supportive guidelines. Interviews and a workshop session with participants from a SaaS startup company were conducted to gather and incorporate real-world perspectives into the research. The research utilizes methodologies such as a Systematic Literature Review and an adaptation of the Design Science Research Methodology to achieve its objectives, resulting in the creation of an artifact. The artifact serves as a starting point for creating a comprehensive guide aimed at value management practices in startups and small companies and remains available in a public GitHub repository, enabling continuous updates to reflect the current state of best practices and emerging trends.

Abstract:

The master thesis explores the notion of value while focusing on how value is perceived, managed, and measured throughout the project and product lifecycle. The research continues by analyzing the context of startups and small companies regarding value management practices, with the aim of creating a set of supportive guidelines. Interviews and a workshop session with participants from a SaaS startup company were conducted to gather and incorporate real-world perspectives into the research. The research utilizes methodologies such as a Systematic Literature Review and an adaptation of the Design Science Research Methodology to achieve its objectives, resulting in the creation of an artifact. The artifact serves as a starting point for creating a comprehensive guide aimed at value management practices in startups and small companies and remains available in a public GitHub repository, enabling continuous updates to reflect the current state of best practices and emerging trends.

Keywords

Project Management, Product Management, Value Management, Guidelines for startups and small companies

Keywords

Product Management, Value Management, Guidelines for startups and small companies, Project Management

Language used: English

Date on which the thesis was submitted / produced: 26. 6. 2024

Thesis defence

• Date of defence: 2024
• Supervisor: Jan Kučera
• Reader: Gabriela Takáčová

Vysoká škola ekonomická v Praze

Master programme:
Information Systems Management