Ing. Daniyar Nygmanov

Diplomová práce

Gamification for Small Business and Startup Marketing

Gamification for Small Business and Startup Marketing
Anotace:
This Master thesis addresses the issue of gamification as a marketing strategy for businesses, especially small enterprises and startups. Since gamification is usually used effectively for the promotion of medium- and large-scale companies that aim at maintaining and promoting their market positions in the environment of high competition, its applications to small companies are perceived to be costly …více
Abstract:
This Master thesis addresses the issue of gamification as a marketing strategy for businesses, especially small enterprises and startups. Since gamification is usually used effectively for the promotion of medium- and large-scale companies that aim at maintaining and promoting their market positions in the environment of high competition, its applications to small companies are perceived to be costly …více
 
 
Jazyk práce: angličtina
Datum vytvoření / odevzdání či podání práce: 3. 5. 2017

Obhajoba závěrečné práce

  • Obhajoba proběhla 23. 8. 2019
  • Vedoucí: Mgr. Ing. Dominik Stroukal, Ph.D.
  • Oponent: Ing. Jan Rožek

Citační záznam

Plný text práce

Obsah online archivu závěrečné práce
Zveřejněno v Theses:
  • všem autentizovaným
Jak jinak získat přístup k textu
Instituce archivující a zpřístupňující práci: Vysoká škola finanční a správní