Bc. Lucia Ručková

Master's thesis

Efekty omezeného vnímání utopených nákladů ve veřejných projektech

Sunk costs fallacy effects in the public projects
Abstract:
Diplomová práca popisuje efekty omedzeného vnímania utopených nákladov na rozhodovanie subjektov o verejných projektoch. Pomocou Prospektovej teórie práca opisuje obmedzené vnímanie utopených nákladov z pohľadu strát a zisku. Na základe tejto teórie a spolu s výsledkami laboratórneho experimentu práca objasňuje situácie, kedy predošlé investície ovplyvňujú rozhodovanie projektových manažérov o budúcom …more
Abstract:
The present thesis describes the effects of sunk cost fallacy on the decisions in public projects. In order to explain this behavioural bias, we interpreted the Prospect theory, describing the sunk cost fallacy from the perspective of gains and losses. Basing on the latter theory together with the results of the laboratory experiment, we cleared up the matter of past investments influencing the decision …more
 

Keywords

Public project sunk costs Prospect theory loss aversion risk-seeking framing effect laboratory experiment principle of diminishing sensitivity
 
Language used: English
Date on which the thesis was submitted / produced: 4. 1. 2019
Identifier: https://is.muni.cz/th/p1y0q/

Thesis defence

  • Date of defence: 30. 1. 2019
  • Supervisor: Ing. Miloš Fišar, Ph.D.
  • Reader: PhD Tommaso Reggiani

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakulta
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Masaryk University

Faculty of Economics and Administration

Master programme / field:
Economic Policy and Administration / Public Administration

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