Advertisement – the phenomenon of communication – Bc. Nikita Polivtsev
Bc. Nikita Polivtsev
Bachelor's thesis
Advertisement – the phenomenon of communication
Advertisement – the phenomenon of communication
Abstract:
This thesis is about advertisement as the phenomenon of communication and the importance of it for business. Objectives of this work are to acknowledge advertisement and innovations, which helped to develop communications around the world and to show practical examples. Following the documentary analysis, the theoretical part is about advertisement communications and innovations that helped to develop …more
Language used: English
Date on which the thesis was submitted / produced: 13. 4. 2016
Identifier:
https://is.vsfs.cz/th/ld11i/
Thesis defence
- Date of defence: 20. 6. 2016
- Supervisor: PhDr. Karel Eliáš, CSc.
- Reader: Ing. Jiří Šnajdar
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication
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