Advertisement – the phenomenon of communication

Bc. Nikita Polivtsev

Bachelor's thesis

Abstract:

This thesis is about advertisement as the phenomenon of communication and the importance of it for business. Objectives of this work are to acknowledge advertisement and innovations, which helped to develop communications around the world and to show practical examples. Following the documentary analysis, the theoretical part is about advertisement communications and innovations that helped to develop it. The practical part is about two companies with similar but a little bit different approach for communicating with people.

Keywords

Advertisement, communication, development, forward, invention, media, privacy.

Jazyk práce: English

Datum vytvoření / odevzdání či podání práce: 13. 4. 2016

Obhajoba závěrečné práce

• Obhajoba proběhla 20. 6. 2016
• Vedúci: PhDr. Karel Eliáš, CSc.
• Oponent: Ing. Jiří Šnajdar

University of Finance and Administration

Bachelor programme / odbor:
Economics and Management / Marketing Communication