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Tomáš Kliegr

Master's thesis

Clickstream Analysis

Abstract:
Thesis introduces current research trends in clickstream analysis and proposes a new heuristic that could be used for dimensionality reduction of semantically enriched data in Web Usage Mining (WUM). Click-fraud and conversion fraud are identified as key prospective application areas for WUM. Thesis documents a conversion fraud vulnerability of Google Analytics and proposes defense - a new clickstream …more
 

Keywords

Dimensionality reduction Data mining GUHA Web Usage Mining clickstream
 
Language used: Czech
Date on which the thesis was submitted / produced: 15. 8. 2007
Identifier: http://www.vse.cz/vskp/eid/3808

Thesis defence

  • Date of defence: 10. 9. 2007
  • Supervisor: Jan Rauch
  • Reader: Petr Berka

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http://www.vse.cz/vskp/eid/3808

Vysoká škola ekonomická v Praze

Master programme / field:
Aplikovaná informatika / Znalostní technologie

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