Tomáš Kliegr
Master's thesis
Clickstream Analysis
Abstract:
Thesis introduces current research trends in clickstream analysis and proposes a new heuristic that could be used for dimensionality reduction of semantically enriched data in Web Usage Mining (WUM). Click-fraud and conversion fraud are identified as key prospective application areas for WUM. Thesis documents a conversion fraud vulnerability of Google Analytics and proposes defense - a new clickstream …more
Language used: Czech
Date on which the thesis was submitted / produced: 15. 8. 2007
Identifier:
http://www.vse.cz/vskp/eid/3808
Thesis defence
- Date of defence: 10. 9. 2007
- Supervisor: Jan Rauch
- Reader: Petr Berka
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/3808
Vysoká škola ekonomická v Praze
Master programme / field:
Aplikovaná informatika / Znalostní technologie
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