Vliv marketingu na změnu poptávky po produktu – Bc. Richard Stieber
Bc. Richard Stieber
Bachelor's thesis
Vliv marketingu na změnu poptávky po produktu
Marketing effect on changing product demand
Abstract:
Tato bakalářská práce se bude zabývat marketingovými nástroji, které společnost Kooperativa pojišťovna a.s. Vienna Insurance Groupe využívá k ovlivňování poptávky po svých produktech. Cílem této práce je v teoretické části přiblížit čtenáři marketing jako celek a dále poukázat na problematiku využívání marketingových nástrojů při ovlivňování poptávky po produktu. Protože v podnikové praxi existuje …moreAbstract:
This bachelor thesis will deal with marketing tools, which Kooperativa pojišťovna a.s. Vienna Insurance Groupe uses to influence the demand for its products. The aim of the thesis is in the theoretical part to bring the reader closer to marketing as a whole and to highlight the issue of the use of marketing tools in influencing the product demand. In business practice, there is a large number of marketing …more
Language used: Czech
Date on which the thesis was submitted / produced: 19. 4. 2021
Identifier:
https://is.vsfs.cz/th/uahcn/
Thesis defence
- Date of defence: 14. 6. 2021
- Supervisor: Ing. Pavel Klička, PhD.
- Reader: Ing. Michal Blahout
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Business Management and Corporate Finance
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