Bc. Ivan Blaško

Master's thesis

Tvorba stratégie vybranej komerčnej poisťovne

Production Strategy Selected Commercial Insurance
Abstract:
This diploma thesis deals with the development of the strategy selected commercial insurance. The first chapter describes concepts of strategy, strategic planning and strategic management. The second chapter analyzes the strategy selected commercial insurance. Last chapter is devoted to the new draft strategy in insurance and its contribution to society.
Abstract:
Diplomová práca sa zaoberá problematikou tvorby stratégie vybranej komerčnej poisťovne. Prvá kapitola charakterizuje pojmy stratégia, strategické plánovanie a strategické riadenie. Druhá kapitola analyzuje stratégiu vybranej komerčnej poisťovne. Posledná kapitolu sa venuje novým návrhom v stratégii poisťovne a jej prínosom pre spoločnosť.
 

Keywords

stratégia PESTE analýza SWOT analýza poisťovňa PEST analysis SWOT analysis insurance
 
Language used: Slovak
Date on which the thesis was submitted / produced: 1. 7. 2013
Identifier: https://is.ambis.cz/th/wu0hq/

Thesis defence

  • Date of defence: 18. 9. 2013
  • Supervisor: doc. Ing. Pavel Ceniga, PhD.
  • Reader: doc. Ing. Zdenka Musová, PhD.

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Institution archiving the thesis and making it accessible: Vysoká škola regionálního rozvoje a Bankovní institut – AMBIS, Bankovní institut vysoká škola SK
Složka Reference to the local database directory of the institution

Banking Institute/College of Banking

Banking Institute/College of Banking SK

Master programme / field:
Economics and Management / Finance

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