Analýza marketingových a PR aktivit velkých sportovních klubů v ostravském regionu – Bc. Zuzana Prokopová
Bc. Zuzana Prokopová
Master's thesis
Analýza marketingových a PR aktivit velkých sportovních klubů v ostravském regionu
The Analysis of Marketing Activities and PR of the Biggest Sports Clubs in the Ostrava Region
Abstract:
Tato diplomová práce, na téma „Analýza marketingových a PR aktivit velkých sportovních klubů v ostravském regionu“, zkoumá nástroje marketingové komunikace a public relations vybraných sportovních klubů v Ostravě. Vybranými kluby jsou největší a nejúspěšnější sportovní kluby, které v Ostravě působí: HC Vítkovice Steel, FC Baník Ostrava, VK Ostrava, 1. SC WOOW Vítkovice a AK SSK Vítkovice. V teoretické …moreAbstract:
The thesis entitled ‘The Analysis of Marketing Activities and PR of the Biggest Sports Clubs in the Ostrava Region’ examines the tools of marketing communications and public relations of selected sports clubs in Ostrava. The clubs are the biggest and most successful sports clubs in Ostrava: HC Vítkovice Steel, FC Baník Ostrava, VK Ostrava, 1. SC WOOW Vítkovice a AK SSK Vítkovice. The theoretical part …more
Language used: Czech
Date on which the thesis was submitted / produced: 18. 12. 2013
Identifier:
https://is.muni.cz/th/hpue2/
Thesis defence
- Date of defence: 5. 2. 2014
- Supervisor: Mgr. Oldřich Racek, Ph.D.
- Reader: doc. Ing. Jaroslav Rektořík, CSc.
Citation record
ISO 690-compliant citation record:
PROKOPOVÁ, Zuzana. \textit{Analýza marketingových a PR aktivit velkých sportovních klubů v ostravském regionu}. Online. Master's thesis. Brno: Masaryk University, Faculty of Sports Studies. 2013. Available from: https://theses.cz/id/sexwv9/.
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Institution archiving the thesis and making it accessible: Masarykova univerzita, Fakulta sportovních studiíMasaryk University
Faculty of Sports StudiesMaster programme / field:
Physical Education and Sport / Management in Sport
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