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Bc. David Vlček

Master's thesis

LA CHASSE AUX MYTHES : L’analyse du discours de l’homosexualité masculine dans la publicité française

HUNTING MYTHS: Discourse analysis of male homosexuality in French advertising
Abstract:
The aim of this work is to analyze the advertising discourse to discover the myths referring to the French gay community.
Abstract:
Cílem práce je analýzou reklamního diskurzu determinovat mýty odkazující k francouzské homosexuální komunitě.
 

Keywords

diskurz discourse analysis mýtus myth Barthes Kerbrat-Orecchioni homosexuálnost homosexual-ity reklama advertising
 
Language used: French
Date on which the thesis was submitted / produced: 4. 6. 2010
Identifier: https://is.muni.cz/th/l8sc9/

Thesis defence

  • Date of defence: 10. 6. 2010
  • Supervisor: Mgr. Anna Pospěch Durnová, Ph.D.

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Filozofická fakulta
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Masaryk University

Faculty of Arts

Master programme / field:
Philology / French Language and Literature

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